Sahil 'Baba' Siddiqui

The average tenure in digital advertising in India is around a year. I’ve just completed 10 years at WATConsult. I started as a social media executive in 2010 after a 10 minute interview and an hour long test with Rajiv Dingra. After 10 years and multiple designation changes I’m still taking on new projects with…

Kaun hain ye jo khud ki galti maante hain?Humein toh galat huye ek arsaa beet gaya. Hain chashmadeed moujood saare yahaanJo pur-shore kahaa humne Wahi buland sach bann gaya Kehne ko toh daleel-pasand hain hum X 2 Par jo kaate hamaari baat woh dushwaar ban gaya Kaun hain ye jo khud ki galti maante hain?Humein toh galat huye…

Haaratein hamaari kuch sikuud si gayi hain. Chahatein badi-badi hoti thi tab.Ab hazar chhoti khwahishon mein bikhar si gayi hain.Hasratein hamaari kuch sikuud si gayi hain. Kar li aasmaan ki sawaari.Chutki mein dooriyaan bhi mitaa li. Ab zameen par hai zindagiyaan.Dheere-dheere bas sarak si rahi hain.Hasratein hamaari kuch sikud si gayi hain. Har baar hoti…

Main tujhse behtar hoon Meri kitaab ne kahaa main tujhse behtar hoon.Mere Inquilab mein kaha hai main tujhse behtar hoon. Agar paidaaish mein na ho paye,To parwarish mein tujhse behtar hoon. Par main tujhse behtar hoon! Daulat mein peeche reh jayein,Toh shohrat mein tujhse behtar hoon. Mohlat na poori mil paye,Toh hasrat mein tujhse behtar…

he Matrix came out in 1999 and introduced many groundbreaking concepts to pop consciousness. Not least of which was that of a humanity plugged into cables with reality being fed directly into the head. True to form for effective cautionary dystopian media, the enjoyment of this dire possibility is in direct contrast to the hope…

When London was hosting the 2012 olympics, the city authorities had to change traffic routes and metro access. Locals hated this as it meant forcefully changing routes to work they’d gotten used to over the years. While done begrudgingly during Olympics, after the event ended and the traffic routes went back to usual, something curious…

The most incredible article about ‘mornings’ you will ever read. It was a ‘promising dream’. But when I woke up without an ending, it brought tears to my eyes. 10 best ways to ‘brush your teeth’. He went inside the ‘toilet’. You will not believe your eyes what happened inside. 1000135 ways your ‘breakfast’ is…

We are each rushing to create something new and call it our own. Some have a knack for seeming originality, others are being driven by the seeming single-minded pursuit of plagiarism and there are some who just do not know the difference. Where are we heading really? What impels us? Are we not same in…