Raktanchal Army – MX Player Show promotion with a gaming activation
Ridiculously Practical Merch – Goibibo Product creation for service promotion and memorability
Concepts For Causes
Dhun Workout – BIG FM Lung health meets Bollywood.
Hug of Life – SBI Life Insurance World’s first hot water bag designed to help with breast cancer detection.
Mental Healthcare – Bajaj Allianz General Insurance
Youtube platform innovation for mental health education
Powerless Queen – Nanhi Kali
Re-imagined the game of Chess for women empowerment (gaming website).
Beat The Crave – Saffola Fittify
Content platform creation for promotion of meal replacement soups
India Ka Passion Pledge – SBI Life
Successful Guinness World Record creation for digital activation in habit making
Subtitles to Suicide – Suicide Prevention India Foundation
A film that changes its story when seen with and without subtitles.
Brand Films
Smartflash Inverter – Livfast Product film with a romantic performance from Dhoni.
Papa Hain Na – SBI Life A father’s advice inspired by the father’s career. Celebrating Life insurance Agents
Circle of Care – Bajaj Allianz General Insurance Your good deeds come back to you as a good deed even if you don’t know. A positive message for Diwali.
Insurance Ka Potluck – Bajaj Allianz A new look at the category of Insurance. Can an insurance ad make you hungry ?
Sumit Ke Papa – SBI Life
A new look at fatherhood and a father’s responsibility from the lens of Covid
Insurance Ka Contactless Care – Bajaj Allianz
A celebration of the many ways we care for each other…from a distance
Stop the Endless Accident – Tata Motors
Post accident trauma awareness with a hard hitting first person account
Maine Papa Se Sikha – SBI Life
A father daughter bond that becomes an inspiring life lesson in never giving up
Care Will Overcome – Bajaj Allianz
Global Musical Collaboration with a message of hope during the pandemic
Awkward Silence – Bajaj Allianz
Inanimate objects talking. Making insurance selling fun.
Humour
The Flying Basin – Emami A basin on a drone. That’s it
The Cover Qawwali – IndiaFirst Life You have a Phone Cover, TV Cover, Car Cover ? Here’s a love song for them.
An Unplanned Ad – Bajaj Allianz No planning, on purpose.
Music
Don’t Be A Boo Boo – Bajaj Allianz
Hummable Road safety campaign for kids
Maanta Nahi Anthem – The Viral Fever (TVF)
Crowd-sourced lyrics for a track about life’s many frustrations
Papa Hain Na – SBI Life
A song to celebrate the uniqueness in the different types of dads
Sahil 'Baba' Siddiqui 